Driven to Innovate, Create, Ideate, Collaborate, & Communicate.
Trademark Licensing & Brand Management
In conjunction with the university's licensing agency, The Collegiate Licensing Company (CLC), lead the Trademark Licensing program for Texas Tech University working with licensed vendors to expand the Double T brand, managing trademark applications and renewals, and logo enforcement.
1
BrandManager360
Utilize BrandManager360 to process artwork approvals and licensing application requests.
2
Insights
Utilize Insights to analyze and understand the state of the licensing program, through licensee and retailer reporting, for near real-time visual on sales and royalties, by product category and distribution channel.
3
Strategic Brand Management
Strategic partnerships with best-in-class licensees to align on exclusives or semi-exclusives, by product category and distribution channel.
4
Strategic Marketing Solutions
Strategic marketing plans to promote Texas Tech licensed products with professionally designed marketing assets and nationwide campaigns.
5
Counterfind
CounterFind is turnkey technology combining a proprietary filtering formula with industry expertise to recognize, report, and remove all posts and ads marketing infringing merchandise across social media and all infringing product listings across marketplaces.
6
Outside Counsel
Work with two firms as outside counsel for trademark portfolio management and enforcement initiatives.
7
Brand Management
Led project with SME to pull together the departments first branding & style guide, along with a look tools kit for graphic designers to maintain consistency.
​
Led initiative to select Brandfolder as the digital asset management tool for all department digital assets. Has been widely adopted and on-boarding is a breeze.
8
Name, Image, & Likeness (NIL)
Like many throughout college athletics, have expanded my role and responsibilities relating to the new NIL landscape. Through new group licensing opportunities, deal disclosure apps, and education across a variety of constituencies, including student-athletes, licensees, and retailers, this space is constantly evolving. Very exciting!